01. Thou shalt abhore the average.
We love the average because it gives us something to oppose. It’s everything we want to stand up against for our clients and our industry. Average is easy. But we’re not in this for easy. We want to scare, shock and challenge, and not just for the sake of being “other”. We want to grow and we want our clients to grow with us. And the only way not to be average, is to constantly challenge it. If average makes you feel comfortable, we’re probably not the agency for you. But if you want to take your brand someplace it’s never been before, read on!
02. Thou shalt not bullshit thineself or others.
Bullshit is a question of belief. When you believe in your work, there’s simply no need for bullshit. And we’ve worked in this profession long enough to see bullshit generously being dished out on silver platters. It’s something we never want to serve. Which is why we don’t deal in smoke and mirrors. We’re open, honest and transparent, every step of the way. We won’t pitch you half-baked ideas and we’ll never half-arse your work. Gloves off we criticise our own work first, even if it means tearing it up and starting over. We’ll never sell you something you don’t need, or something we don’t fully believe in.
03. Thou shalt inspire. Always.
Where others are content with approvals, we aim for awe. We live for ideas that no-one else has thought of. We want to blow you away. We believe our job is only done when our creative solution sparks more and more and more ideas. We’re inspired by our clients, which is why we produce stand out work, unique offerings and hire the world’s greatest people. That’s why we’re proud to have created specialised packages for smaller start-up businesses, have initiated an online learning school and are blazing a trail in how we think about thinking. We inspire not in just what we do, but how we do it, differently.
04. Thou shalt embrace the ritual.
We believe in our process. It gets the best from us for you. We honour our rituals because they are how we get to the right solution. Ritual is not there for bullshit sake, see Commandment Two, it’s there to go above and beyond. It’s all part of our drive to professionalise our offering and push our industry forward. And because we don’t think like a normal agency, we don’t operate like one. Ritual is our business value, our virtue, our reason and most significantly, it makes a difference. Ritual means we don’t cut corners, but take the time to think things through. Ritual is non-negotiable because it’s worth it, every time.
05. Thou shalt always pursue passion.
When we take something on, we’re blood, sweet and tears in, 100% of the way, all of the time. From the beginning of a project to the end of it, we’re dedicated and committed to seeing the absolute solution take flight and soar. We connect with our client’s passion, obsessing over every tiny detail, immersing our hearts, minds and souls into their business. We ensure that we know your brand almost as well as you, and we push ourselves to learn, every step of the way. Passion makes us Purists so we cannot be satisfied until our ideas lead to more ideas, more questions, and more innovation.
06. Thou shalt get shit done.
Time is our most valued resource. With it we can explore, invent and think about what is right. Because we realise its value, we don’t waste it, we work hard, but we never rush through a job just to get to the next one. We don’t fuck around; we take care, pulling in the right resources at the right time. Which means you can trust us. Leave us to do our job, just as we trust you to get shit done for/in yours. We get shit done to give you what we believe in, and we’re committed to and will do our utmost to crack it the first time round.
07. Thou shalt be among those who wish to be among you.
Collaboration is a powerful thing. We’ve seen it written over and over in history how people with the same burning vision have worked together to push humanity/creativity/ideas forward. Which is why we’re happy to share a slice of the pie with collaborators and thinkers outside our agency. If we can’t do it, we’ll sure as hell find someone who can. Being amongst the right people is how the greats before us have established working relationships that bring the absolute best out of each other and add it to the world. Partnership and collaboration is a flow between two parties, it has to work both ways.
08. Thou shalt always embody the Art of the Irregular.
Adjacent to possibility and outside the norm is where magic lies. At Murmur we see The Art of the Irregular as creative anthropology. And we explore it in the way we think and seek solutions, how we run our business and follow every pursuit in our studio. Because irregular redefines categories, rewrites storylines and points to places we never dreamed were there. It’s uncovering the unusual in a way that leads to meaningful, innovative ideas. Not “to be other”, but for you, our clients, for ourselves and for our communities. We want to be different, think different and do different to make a difference. Because bravery has always lead to reward.