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The Power to do More
Among its wide variety of offerings, Holanathi developed a range of meals that were affordable, packed with energy, and easy to consume. The target audience in this instance isn’t as concerned with nutritional value, as they are with the fact that what they eat can keep them going, for longer. A brand was developed to compete with lower-cost maise meals in South Africa, but that could take pride of place on shelf. The Holanathi pattern was incorporated, keeping the subtle link to the parent brand, while developing something that could proudly stand on its own, and live beyond the meal.
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