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Love the confidence that comes with age
Plenty of brands actively target millennials and senior citizens, but one age group seems to be nearly invisible when it comes advertising: middle-aged women. Float your Boat is an online retailer who curates, showcases and sells products that cater specifically to women over 40. Float your Boat connects brands to an under traded market and helps frame the conversations around being a more mature woman.
To find out more about FLOAT YOUR BOAT or any of our other brands,