Who we are
We’re an award-winning, independent creative agency operating globally while based in Johannesburg, South Africa. We specialise in building unique and memorable brands that defy conventions.
The Art of The Irregular®
We believe bravery gets rewarded with ground-breaking innovation. Our philosophy drives us to create things, designs, images, sounds and videos that the world has never experienced before.
We can do many things differently. But we want to do, most of all, is make a difference. Which is why we will only ever put meaningful, innovative ideas out there.
No bullshit and no fluff.
What We Do
The Whats, the Hows and the Whys that make any brand great. We find what makes your brand unique, ownable and remarkable.
The Living Brand™
We approach brands as living organisms that constantly evolve. In doing so, we cater for change, meaning fewer drastic changes over time, and more future-fit solutions for your brand.
All good branding starts with good positioning. Whether you’re a global tech brand, or a vegan restaurant. The brand positioning informs everything we do, and we don’t do anything without sound strategy.
Understanding the business structure is one thing, but understanding the brand structure helps us create brands that are relevant and, more importantly, prepped for growth.
You might love what we propose, but we know sometimes there are boards, partners, stakeholders and bosses that also need to be convinced. Part of our job is ensuring everyone is onboard and everyone is on the same page.
How a brand gets communicated both internally and externally can make or break a brand strategy. We specialise in building a comms platform that will help your brand say the right things, to the right people, at the right time.
What’s in a name? Well...a lot actually. Brand naming is one of our specialities. We approach nomenclature from a strategic angle, checking everything from memorability to .com-ability.
From branding to advertising and packaging. We apply sound, strategic thinking to create bespoke, impactful design solutions.
Our bread and butter. We believe a brand is much more than just a logo on a page. It captures your personality, your story and what people feel about you. We love creating brands that defy conventions, and position clients in a category of one.
From fully fledged campaigns, to one off stunts, we know how to bring brands to life beyond a business card. We build deep understandings of your audience, then see how and where we can push the boundaries to get people talking.
We’ve packaged everything from food, pharmaceuticals and promotional gifts. We also provide piece of mind by constantly keeping up to date with print techniques and the latest legislation.
Introducing your brand is as important as designing it to begin with. Whether you want to start with a bang or a slight nudge, we craft activation solutions that support your brand strategy.
The difference between “nothing is impossible” and “impossible is nothing” lies in the art of copywriting. We work with a team of some of the best writers across the globe to ensure your brand not only looks great, but sounds great too.
The adjacent possible. It is part of what drives The Art of the Irregular®. We not only look at what we can do for your brand, but also which markets we can target beyond your expected channels.
To corporate, agency and client. Our collective knowledge spans more than 40 years, across some of the biggest brands in the world.
A new offering from the creators of Murmur that focuses on creative literacy. We assist learners, brand managers and agencies with brand principles, in order to grow the understanding of what makes a great brand.
We don’t pretend to be green and eco- friendly (though we’re trying our hardest!). What we do focus on, however, is a sustainable brand process. That means getting it right first time, minimising time spent on reverts and minimizing unnecessary costs to client.
We might not be the agency to do the work for you, but we can definitely help unpack your brand and provide detailed feedback report on where the brand is succeeding, or what can be improved upon.
Beyond training in Murmur U™, we also engage in corporate speaking on topics relating to branding and design. Our messages are tailored to your business, and our goal is to inspire and spark conversation and thinking.
Maybe our packages are a bit too broad, or maybe our talks aren’t as detailed as you prefer. Maybe you’ve got a swanky new in-house design team that just needs a bit of guidance. Either way, we can build a training package that is tailor-made to your business needs.
Sharing knowledge is one of our passions. We want to grow our creative industry, as much as we grow Murmur. From secondary to tertiary and business level, we have a long history of teaching and aiding in creative education.
OUR TRACK RECORD
South African Airways
ICC Cricket World Cup
Time & Tide Resorts
SA Tourism Board
Airports Company SA
We’re not exactly awards driven. We believe true value is drawn from great work that WORKS for our clients‘ brand. Having said that, between us we’ve judged, won or been shortlisted for the following awards over the years.