A new dawn in logistics means a focused, simple new brand identity!

Sunrise Logistics had reached a point in their growth where they were ready to take the next big step. Part of this exercise included a full positioning and redesign of their brand identity. Working very closely with client, we ensured that every touchpoint was considered, and that the identity reflected their goals for the growth of the company: focus and simplicity. The identity consists of a series of concentric circles that transform into lines in application to depict roads, destinations and objects when they converge. Because Sunrise believes that we’re stronger, when we come together.