All Kinds of Kind is a vegan delivery-box service that required a new brand identity and packaging design across a wide variety of products. Unfortunately, vegan brands tend to get a bad rap. Its also hard to sell non-vegans on the idea of eating nothing but plants! So we decided to create a brand that doesn’t lean on the traditional design tropes. Instead, we created something fun, enticing and engaging, basing everything on a simple principle: kindness. A pattern language was created that depicts all things the brand is kind to: the earth, your body and animals!