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The most important part of organ donation, is conversation.
Formerly known as Love Life, Gift Life, Tell aims to not only get people to sign up for organ donation, but to actually have the conversation with their friends and loved ones. Many people are unaware of the organ donation process and legalities attached to it, so the brand was built off the idea of “talking” and “conversation”. Campaigns were centred around conversation starters, and the brand was launched with the idea that people could get the Tell logo tattooed on them to make their wishes known when the time comes. Thousands of people have received the tattoo thus far, and the conversation is still going strong!
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