While most pole dance studios tend to have a very particular look (you know what we mean), Moxie Move very much wanted the focus of their brand to be about building self esteem. No matter your body shape, its all about getting to the core of your own confidence. The brandmark is dynamic and can grow and move to suit the application, while the visual language highlights real bodies (dimples, stretchmarks and all!) to show that they truly are a studio for everyone.