Good Things Guy

Putting a smile on the face of global good news.

Sector

Journalism
Public Figures
Influencers

Our value

Brand strategy
Brand identity
Web design
Social media
Copywriting
Above the Line
Animation

The Challenge

The Good Things Guy is South Africa’s main source of good news. The brand was redesigned to reflect what the brand truly stands for: spreading optimism, happiness and joy, especially during the toughest of times. The redesign involved moving the brand away from the founder’s personal identity, allowing it to grow and be adopted by different contributors across the world.