Good, made easy.

Having fed over 20 million hungry mouths since their inception, Holanathi (a South African NGO) has one goal in mind: to make doing good as simple as possible. The brand essence we developed: Good Made Easy, had to translate to all facets of the business. A brand language was created using simple geometric shapes that create a wide range of patterns and graphics. The brand narrative also shifted the focus away from “starving Africa” to one of empowerment and enablement. The brand language was applied to a range of media, that continues to grow, from outdoor media, to digital, right down to bulk food packaging.