Chantelle Pieterse Biokinetics​


Our impact
Brand strategy
Brand identity
Web design
Social media

Moving healthcare from the mundane to massively impactful.

Being a mobile biokineticist, Chantelle Pieterse required a brand that depicts motion, action and movement. The majority of biokinetics practices tend to follow a similar formula when it comes to visual language, so the brand needed to be positioned quite distinctly. Where others show photos of muscles and depictions of joints, we wanted to show muscles and movement in an abstract and interesting way, allowing the brand to branch out into its own product offerings and adjacent categories without losing its essence. A visual language was created that resembles the fibres of that which makes us move. A vibrant palette was developed, and applied in various ways across elements to create something that doesn’t feel so sterile and medical, but actually wants you to move and engage.

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