Client

Rand Refinery

Year

2011

Ownership

Completed while at Yellowwood.
All work remains © of Yellowwood. Used with permission.

Brief

After 100 years, the Rand Refinery brand had become outdated in a rapidly changing market. The brand had to be refreshed in order to fit the new brand essence: “Pure Refinement”. The main output of the business is gold, and at the heart of that lies the beautifully simple crucible, from which all gold is poured, then molded.