Client

Tell

Year

2018

Deliverables

Naming
Brand Strategy
Brand Identity
Brand Extension
Activation Campaign

Brief

Due to unforeseen circumstances, Love Life; Gift Life, a South African NPO that focuses on organ donation awareness, required a full rebrand of the company, including a new name and brand strategy. The name and brand needed to speak more directly to what the company does: educating people around the processes and benefits of organ donation in South Africa. Because the most important part of donation, is conversation.