Client

GoodThingsGuy

Year

2019

Deliverables

Brand Identity

Brief

With almost 30,000 readers per day, GoodThingsGuys has become South Africa’s number 1 resource for good news stories. They are on a mission to change the conversation, by focusing on the potential that goodness can achieve. Through their stories, they mean to inspire and to drive positivity. A positive, happy visual language was created, to embody what they do best: make people smile!