Client

Chaos Theory

Year

2019

Deliverables

Brand Identity

Brief

Chaos Theory, one of South Africa’s premier events and promotions agencies, had been in operation for over 12 years, and were looking at taking the next big step in their business. Their brand identity, needed to reflect their dynamic, energetic nature. Their existing brandmark referred to the butterfly effect. We used this as the basis of our design, and simply gave it a stripped down, refined look, together with a newly designed visual language that lives across various platforms.