Client

All Kinds of Kind™

Year

2019

Deliverables

Brand Identity
Brand Extension
Photography

Brief

All Kinds of Kind is a subscription box service that offer vegan products that are made with kind in mind. A pattern language was created that depicts all things that the products are kind to: the earth, your body, and animals. The pattern forms the basis of the visual language and elements from it are used throughout. The idea of “kind” has been developed into a stamp of approval that other products can use once they have adhered to set criteria.