are a multi-faceted creative agency based in Johannesburg, South Africa. Our specialties include branding, above the line and brand extension. We also collaborate with a wide network of the best creatives and thinkers in the industry to deliver unique solutions to business problems.


is a designer, art director and brand consultant living in Johannesburg. She loves photography, music and has a deep dislike of good sleep. She was a partner and Executive Creative Director at Grid Worldwide (South Africa’s leading brand agency) for eight years before leaving to broaden her creative offering into product, environmental, fashion and textile design. She has worked for clients such as Qatar Tourism, South African Tourism, MTN, FNB and Virgin, among many others, and consults to agencies such as Ogilvy SA, King James II and TBWA Hunt Lascaris. She has won and judged both local and international design awards.


is a designer, art director and brand consultant living in Johannesburg. He loves sneakers, films and photography and is, unfortunately, strikingly ginger. He was a creative director at Grid Worldwide, and has worked at other prestigious agencies like Joe Public, XFacta and Yellowwood. He has worked on brands such as Mercedes Benz, Telkom, VS Gaming, Gondwana Collection and Rand Refinery (having redesigned their almost 100-year old identity), and has been awarded for his work on brands like Saint and MTN. He currently sits on the Brand Council of South Africa’s management team.

Identity drives us

We look at the identity of an object,
person, group or entity, and uncover
 what makes it so unique and different. We look beyond the brand and 
its category. Through collaboration 
we expand our horizons and through brand extension we reach further.